O'Neill, 44, dressed in a plaid shirt and sporting an Apple Watch, met me at Evernote's Redwood City, California, headquarters in a room painted the same bright green as the company's elephant-head logo. And although most people using Evernote stick with the free version, premium subscribers are at an all-time high, he said in an interview.

'We've more than doubled the number of subscribers over the past two years,' said O'Neill, who took over as CEO in July 2015 after 10 years at Google. The company just announced that it's reached 220 million users, up from 200 million at the beginning of the year. You'd think that might have scared people away, but apparently not. When you need to jot down an idea, check something off your to-do list or scan a business-trip receipt, free tools are plentiful - think Microsoft OneNote, Google Keep, Apple Notes, Dropbox Paper and more.īut Chris O'Neill, chief executive of Evernote, the company that pioneered the technology, thinks it's worth paying for - so much so that Evernote raised its prices as much as 40 percent last year.

Evernote app price